Our Story

2023
Second “Aha!” — This Could Change Everything.

It started in a department store. Endless racks. Generic fabric. Disposable clothes made to die on clearance.That night, the question hit us:

What happens to all of this when no one wants it?

We found the answer — 30% of unsold clothing ends up in landfills or incinerators. It felt wrong. Wasteful. Pointless.

We weren’t going to add to the pile.

Rows of mass-produced shirts hanging on a rack, symbolizing the endless waste of fast fashion and overconsumption, contrasting with Clay & Ash’s focus on intentional, sustainable apparel

So, we decided to do things differently. Clay & Ash was born to break away from the cycle of waste and create clothing that truly matters—clothing made with purpose, not over-consumption. Each piece we design is meant to be something you love, something that lasts, and something that matters.

That’s why we only make one product — the Heavy Breathable Tee.
One shirt. Built to solve the problem most brands ignore: how to make something that feels substantial, stays breathable, and actually lasts.

What We Believe In

  • Intentionality: We don’t design for trends. We design for keeps.
  • Quality: Every detail matters — fit, fabric, feel. If it doesn’t hold up, it doesn’t go out.
  • Sustainability: Fewer products. Better ones. When you buy from us, you’re buying less — on purpose.

Looking Ahead

A close-up of green wheat in a field, symbolizing Clay & Ash’s commitment to sustainability and looking toward a future focused on ethical, conscious practices.

We’ll keep building the same way we started: slowly, carefully, with respect for the customer and the planet.

No fast fashion. No fluff.

Just what’s worth making — and remaking.

Because when one product solves the problem, that’s enough.