Our Story

2023

SECOND “AHA”! THIS COULD CHANGE EVERYTHING.

Clay & Ash started with a moment of realization that changed everything. One Saturday afternoon, my fiancée and I were wandering through a department store, overwhelmed by the endless racks of clothes. Then it hit me: What happens to all of this if it doesn’t sell? Later that night, we did some digging and found out that up to 30% of unsold clothing yearly ends up in landfills or incinerated. It felt wrong, and we knew we couldn’t just sit back and let that be the norm.

Rows of mass-produced shirts hanging on a rack, symbolizing the endless waste of fast fashion and overconsumption, contrasting with Clay & Ash’s focus on intentional, sustainable apparel

So, we decided to do things differently. Clay & Ash was born to break away from the cycle of waste and create clothing that truly matters—clothing made with purpose, not over-consumption. Each piece we design is meant to be something you love, something that lasts, and something that matters.

What We Believe In

  • Intentionality: We’re not here to make more stuff. We believe in making less, but making it better. Each piece we design is meant to be a favorite.
  • Quality: We think everything through, from design to materials. Our clothes are made with care, with that attention going into every stitch, so you can wear them again and again.
  • Sustainability: We’re about slowing down. Fewer, better things mean less waste. When you buy from us, you’re choosing something you’ll love for a long time.

Looking Ahead

A close-up of green wheat in a field, symbolizing Clay & Ash’s commitment to sustainability and looking toward a future focused on ethical, conscious practices.

As we grow, we’re sticking to our roots: making clothes that feel good and do good. We’re reimagining what intentional design means—focused on real value and craftsmanship, not excess. At the same time, we’re innovating our supply chain with thoughtful planning and mindful forecasting to better match demand and reduce waste. Our clothes aren’t just for today; they’re meant to be part of your story for years to come. And if we can keep a few more things out of the landfill along the way, that’s something to smile about.